As promised I have created a sample brief based on a brief I had a couple of years ago to create a new brand of batteries – including naming them, creating a logo and designing a look for the brand. For the initial stage I had to come up with three design options for a clam pack holding 4 batteries. The chosen design was then through the other clam packs and boxes and also on to a POS dump bin for use in DIY stores.
The brief (PDF) along with a cutter guide (illustrator eps), fictitious logo (illustrator eps)(similar to to the real one that I was supplied) and a couple of images of competitors designs(jpeg/gif) can be downloaded as a zip file from here. I have also include notes as to how I supplied the visuals and time allocated for the initial design.
The Challenge here was trying to fit a lot of information into a small space, coming up with a name and look that would work well at a small size
I hope this is of use to students, wanting to see some real every day briefs. I am happy to post more if they are of interest.
Any suggestions for the type of “real design briefs” you would like to see are welcomed in the comments below.
Looking for more sample design briefs have a look here.