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AmbertFreelancer Focus is a regular feature, where freelance designers are invited to answer a series of questions about themselves and freelancing. This week Ambert Rodriguez (pictured left) is the freelance designer in question. If you would like to take part please read my previous post. Any designer or illustrator can also take part in Design Case Studies.

1. Your name?
Ambert Rodriguez

2. Where are you are based (Country/Area)?
South Florida, USA

3. What type of work do you do? (design for print, web, multimedia etc)
design for print, corporate branding, advertising

4. How many years had you been working in the design industry before you went freelance?
2 years

5. How long have you been freelancing?
5 years

6. Why did you decide to go freelance?
Freedom, just one needed 🙂

7. How did you market yourself (find design work/new clients) in the beginning – (online portfolio/brochure/direct mail/email/phone etc)?
Network meetings. Like local chamber meetings. Really only that, then from there it has been mostly all word of mouth.

8. How do you market yourself (find design work) now?
Now its all mostly word of mouth.

9. How did you decide what to charge?
I usually work on the per project basis. I sit with the client and do a creative brief and find out what it is the want exactly. I try to never leave the meeting with some doubt. Then from there I can calculate how much time the job should take. You also have to realize that your time never can be replaced. You can never feel bad about charging. If a logo design took you only one hour to design, charge your regular price. It really didn’t take you one hour, it took you years to get your knowledge.

10. Do you work from home/have an office/work inhouse at design agencies?
All of the above.

11. How do you organise your workload, do you work long hours?
I use Basecamp from 37signals.

12. How much holiday do you give yourself?
When ever I want to.

13. How do you keep up to date with what is happening in the industry?

Blogs, magazines, conferences.

14. What about the business side of things, accounting, invoicing, bookkeeping, how do you manage it?

15. What is the biggest piece of advice you would give to someone starting out freelancing?
Be ready to hear no from clients, and be ready to say no to clients.

16. Would you ever go back to fulltime work?
Maybe, if the freedom was there.

17. Where can we see some of your work (URL)?
guezworks logo