Sample Brief: Fire Extinguisher Package Design

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To create 3 package design options for the look of a fire extinguisher box size W125mm x H288m x D95mm. The fire extinguisher must appeal to the consumer and focus on keeping their loved ones and homes safe, so possible use of home and family imagery.

Create a logo for the Fire extinguisher brand – Firesafe – red should be a key colour (or use an existing brand logo of your choice)

Front of the box

Must be included:
image of the product
Title: General Purpose Fire Extinguisher
bullet points:
Simple to use
No Maintenance required
Ideal for small house fires
5 year warranty

Also on the front:
An icon (which you need to create) for 5 year warranty
Weight: 1kg
Any imagery which you feel is appropriate see for free images

Side Panel
Title: General Purpose Fire Extinguisher
Create diagrams (photo, drawings, icons) showing how to use a fire extinguisher
5 year warranty icon
Weight: 1kg

Sample Brief: Design Packaging for a Box of Dog Treats

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Design the look for a new box of dog treats box size 148.5W x 210H x50D mm.

For the logo of the company producing them you can either make up the name and design a logo of your own or choose one of the brand leaders and use that logo.
  1. There will be 3 separate flavours of dog treats chicken, beef and lamb. Initially start the design based on one flavour – chicken
  2. Box colours to be bright and vibrant
  3. Product to be called “Crunchies”
  4. Description:  A irresistible biscuit treat for dogs – also needs to go on the box
  5. Also to go on the box should be the flavour (ie chicken), weight – 300g,  a “new” flash, a barcode, ingredients, analysis and feeding guide – you can use the list here
  6. You need to show an image/s of the product on the front of the box you can use something from here
  7. The different flavours need to be differentiated in some way – possible colour coding

The look of the box
Like the idea of something bright and vibrant fun, along the lines of human snacks – crisps/childrens cereal. 

Take a look at my post on package design inspiration for help with ideas

Sample Design Brief for Students: New Battery Brand and Pack

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As promised I have created a sample brief based on a brief I had a couple of years ago to create a new brand of batteries – including naming them, creating a logo and designing a look for the brand. For the initial stage I had to come up with three design options for a clam pack holding 4 batteries. The chosen design was then through the other clam packs and boxes and also on to a POS dump bin for use in DIY stores.

The brief (PDF) along with a cutter guide (illustrator eps), fictitious logo (illustrator eps)(similar to to the real one that I was supplied) and a couple of images of competitors designs(jpeg/gif) can be downloaded as a zip file from here. I have also include notes as to how I supplied the visuals and time allocated for the initial design.

The Challenge here was trying to fit a lot of information into a small space, coming up with a name and look that would work well at a small size

I hope this is of use to students, wanting to see some real every day briefs. I am happy to post more if they are of interest.

Any suggestions for the type of “real design briefs” you would like to see are welcomed in the comments below.

Looking for more sample design briefs have a look here.