After taking part in a few forum conversations about $50 logos, and then reading David Airey’s – What’s Your Logo Worth it prompted me to put pen to paper.

Why should a logo cost more than your lunch?

  1. A logo is the very first impression people get of your company –
    Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…
  2. A logo needs longevity
    Once a logo is designed it will represent your company for many years.
  3. A logo needs to be original
    A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
  4. A logo should look professional
    You wouldn’t take a potential new client to Mac Donalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.
  5. A logo should reflect the time and thought gone in to designing it
    One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo:

    • The research – even if the budget is quite small I would expect at the very least to find out who the company’s main competitors are and how they present themselves
    • The brainstorming of ideas
    • The rough sketches
    • The 4 or 5 logo options worked up on the computer
    • The amends, tweaking and further amends
  6. A logo is the starting point of your whole corporate image
    The colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.

Any more suggestions?

A post also worth reading is Vivienne’s How much should you pay for a logo?