I remember hearing Noel Gallagher once mention that in the early days Oasis would say in interviews that they were the best band in the world. He said that if people heard them say this enough they would hopefully start believing it. So what’s that got to do with graphic design?
A designer friend and I were having a chat the other day and saying how we think some mediocre designers have built themselves into being perceived as great through their online presence (the Oasis effect). Now don’t get me wrong I also thing there are some completely amazing designers that have loads of followers and fantastic blogs.
My point is that the mediocre designers are in fact far better marketeers than they are designers. They basically do what Noel Gallagher did and keep saying how good they are (more subtly of course) until everyone believes they are. They build up groups of followers through interesting blogging and great marketing, and of course someone who has that many people following must be great…..right? Yet there are also some amazing designers who you stumble on or find through a link somewhere that do not have that celebrity and presence.
This is not a dig, I fact I admire them. They do things all the things right that I do wrong, they target clients and show off their work on their blogs, while I write what I find interesting, show off the work of others I like and make myself less visible.
So I think its not about how good you are, but how good you are perceived to be.
What do you think?