I have talked about mood boards a couple of times on this blog because I love them and I think they can really help boost creative inspiration. I probably don’t use them in the traditional sense of the word, but more as a massive source of inspiration, so maybe I should call it an inspiration board instead?
How to create an inspiration board / mood board
An inspiration board is simply a collection of imagery. This could be done manually (my preferred method) whereby you rip things out of magazines, print things out you find on the web and then paste them up on a large sheet of paper. You could also collect together your imagery digitally by using a photo editing program or a website like Pinterest.
Inspiration board created using images pasted onto a large sheet of paper
A couple of ways you can use your inspiration board:
Use a mood board get a feel for your target market
A mood board is hugely adaptable for use in different ways the first and probably one of the common ways I use them is to get the feel for the target market of whatever I am designing. So for example say you were designing something for music lovers in their late teens then you would want to collect together imagery that might appeal to them. So you might go out and buy a selection of music magazines and look online a music sites and collect all this imagery together on a board. This will give you a big insight onto what might appeal to this target market might.
Mood board created to get a feel for toy company logos
To get inspiration to break you out of your normal way of thinking
Imagine that you are designing something, be it a leaflet, product, piece of jewellery or character design. Chances are if we try and design it, we will fall back on styles or ideas we have used before or emulate things we see. Try this instead – whatever your current project, take a walk around your home or around your town and take photos of random things you see. So for example if I was walking round my house I could snap a photo of a guitar, a desklamp, a fire extinguisher etc etc. Collect together all these images and look how you could apply them to you current project. Perhaps the 6 strings on a guitar could form an interesting graphic on a leaflet which you link your graphics to, perhaps the twisty shape of the desklamp bulb could influence the shape of a piece of jewellery, perhaps the red of the fire extinguisher could become the dominant colour of a character design.
Inspiration board created using everyday images for character design inspiration