Sample Design Brief for Students: New Battery Brand and Pack
Written by admin on Monday, 16 of April , 2007 at 7:46 pm
As promised I have created a sample brief based on a brief I had a couple of years ago to create a new brand of batteries - including naming them, creating a logo and designing a look for the brand. For the initial stage I had to come up with three design options for a clam pack holding 4 batteries. The chosen design was then through the other clam packs and boxes and also on to a POS dump bin for use in DIY stores.
The brief (PDF) along with a cutter guide (illustrator eps), fictitious logo (illustrator eps)(similar to to the real one that I was supplied) and a couple of images of competitors designs(jpeg/gif) can be downloaded as a zip file from here. I have also include notes as to how I supplied the visuals and time allocated for the initial design.
The Challenge here was trying to fit a lot of information into a small space, coming up with a name and look that would work well at a small size
I hope this is of use to students, wanting to see some real every day briefs. I am happy to post more if they are of interest.
Any suggestions for the type of “real design briefs” you would like to see are welcomed in the comments below.
Category: Education and Training, For Design Students
- Add this post to
- Del.icio.us -
- Stumble it! -
- Digg
Comment by Sean
Made Tuesday, 17 of April , 2007 at 10:18 pm
Cool, that brief is pretty….well, brief lol. And in only 2 days for the work requested? That’s nuts! We always get about 3 weeks in school, even though I guess everyone leaves it to the last couple of days anways lol. Some don’t start until the night BEFORE it’s due though…crazy people I tells ya.
Trackback by sean-dinner.com
Made Tuesday, 17 of April , 2007 at 11:32 pm
The Real World vs. Student Design Briefs…
Over at The Graphic Design Blog one of the latest articles written was Sample Design Brief for Students: New Battery Brand and Pack which featured a zip file of some Illustrator files and the design brief they had received. After looking at it I w…
Comment by admin
Made Wednesday, 18 of April , 2007 at 8:34 am
Thanks for the mention Sean, I am glad you found the brief of interest.
Comment by Sumitra Menon
Made Monday, 21 of May , 2007 at 8:26 am
Dominique Trempont, an American corporate executive, in his series on design, analyzes how the design of a brand touches the sensitivity of the target consumers .