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As promised I have created a sample brief based on a brief I had a couple of years ago to create a new brand of batteries – including naming them, creating a logo and designing a look for the brand. For the initial stage I had to come up with three design options for a clam pack holding 4 batteries. The chosen design was then through the other clam packs and boxes and also on to a POS dump bin for use in DIY stores.
The brief (PDF) along with a cutter guide (illustrator eps), fictitious logo (illustrator eps)(similar to to the real one that I was supplied) and a couple of images of competitors designs(jpeg/gif) can be downloaded as a zip file from here. I have also include notes as to how I supplied the visuals and time allocated for the initial design.
The Challenge here was trying to fit a lot of information into a small space, coming up with a name and look that would work well at a small size
I hope this is of use to students, wanting to see some real every day briefs. I am happy to post more if they are of interest.
Any suggestions for the type of “real design briefs” you would like to see are welcomed in the comments below.
Looking for more sample design briefs have a look here.
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5 Comments
Cool, that brief is pretty….well, brief lol. And in only 2 days for the work requested? That’s nuts! We always get about 3 weeks in school, even though I guess everyone leaves it to the last couple of days anways lol. Some don’t start until the night BEFORE it’s due though…crazy people I tells ya.
Thanks for the mention Sean, I am glad you found the brief of interest.
Dominique Trempont, an American corporate executive, in his series on design, analyzes how the design of a brand touches the sensitivity of the target consumers .
Its hard to work as graphic designer as one has to update himself constantly to compete.At the same time it is an iteresting job if you take it as your passion.I am doing this for last three years now and always searching for this kind of work.You did a really nice work and i hope it will be a good one for all students who are learning it.
Neat indeed. That cool design done in such a small time frame is really an awesome challenge. Great stuff. Cheers
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