This is based on a brief that I have worked on in the past – names etc have been changed. It may be used to practice logo design for students and new designers.
To develop a logo for Hadley Garden Centre.
Background
A family company that goes back for many years, currently has a logo that is very dated would like a new logo. The existing logo is text placed in a green elipse.
Position as Waitrose/BMW of the Garden Centres of good quality but not exclusive.
They have very knowledgable staff a high number who have been there form many years and they would like to think their staff are proud to work for them.
Want to avoid the cliche leaf image as they want to increase awareness of their non plant products such as giftware, furniture, kitchenware etc.
Target market over 40’s.
Create 3 logo options – two colour only
One based on the ideas of text in an elipse (but fairly modern)
The other 2 options can go in any direction you feel appropriate to the market
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Sample Brief: Design a Garden Centre Logo
To develop a logo for Hadley Garden Centre.
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Take a look at Anthony Qualkinbush’s answer to the sample brief here
If you have had a go at this brief and would like a link to your design please let me know via the contact form or comments.
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