If you look at the business model that successful airlines are using, you see that more money can be made by selling at a lower price. That isn’t contradictory because the increased sales volume more than makes up for the lower price.

Thanks for your comment.
“’m starting to think that some companies just want to make more money without offering anything new ”

I know what you mean, I have ben looking at the new Adobe packages, and none of them really have what I want altogether as a bundle, but its not worth buying the packages individually, so you end up buying a bundle with software you don’t want. A pick and mix option would be ideal.

PS- About Quark vs InDesign: I usually find print houses to prefer Quark as it’s easier to pre-press. I find that designers prefer InDesign more as do I. Neither is out-performing the other though, not yet!

I do however think that the industry is quickly moving away from Quark and towards InDesign, especially since Adobe was smart and packaged it (“oo! a freebie!” Not.) with CS. Plus, Quark hasn’t been all that great in updating their software and they’ve severely suffered for it. I’m sure there are still designers out there who use Fireworks instead of Photoshop. It’s not the tools that matter, it’s the concepts and subsequent execution (unless, of course, your printer stops accepting Quark files! But then you could just print to PDF)

Hi Lauren, I have tried buying software from the US. The trouble is you get charged customs taxes and then the post office also charges you to collect the money (how kind) so it ends up not being much cheaper.

Adobe has spent a lot of money making CS was it is, especially on the usability end. It’s pretty intuitive once you get around the first learning curve of new software. And like Carlton said, they know it, which means they’ll charge for it. I suppose we should really hail Adobe as absolutely brilliant for making us so dependent on their products! But we’re on the other end, so we hates it, Precious!

I am using InDesign. I was one of the first classes at my college to be taught this program instead of Quark. I like it. It always plays nice with other Adobe products and its shortcuts are similar, too. Nothing frustrated me more than going back and forth between Adobe and Maya (3D software) because of those stupid shortcuts!