love hate

Love
When a creative idea pops into your head straight away and you know the design is going to look good.

Hate
When you get creative block and what you design looks terrible

Love
The conceptual work

Hate
Artworking a huge brochure or catalogue

Love
Knowing you design has been successful for a client,
eg. an advert brings in a lot of enquiries, or you see your packaging on the shop shelf.

Hate
When the goalpost keeps moving

Love
Doing something different everyday

Hate
The admin, job sheets, time sheets and accounts

Love
Being able to draw and getting paid for it

Hate
Knowing most of your work is thrown away – brochures, packaging, direct mail, magazine ads

Love
When someone really gives you time to explore a concept

Hate
When a jobs required the same afternoon

What are your loves and hates of your job?