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When you are working on a logo design project:

1. First you will have taken a design brief

Read Why is a Design Brief so Important

2. Then done some research and started brainstorming

You can read a bit about doing some basic research in Logo Design Tutorial to Design a Charity Logo
See an example of brainstorming in one of the the previous Logo Design Tutorials

3. Sometimes a moodboard will help you find the right feel for a logo

Logo design Mood Board

You may find the odd project where you really struggle for ideas or to work out the right sort of “feel” for the logo. This is where moodboards can come in.

If you haven’t heard of moodboards before they are traditionally big boards (pieces of mountboard or card) which are filled with images, bits of type, perhaps colours and anything which you feel is in the direction of the type of design you are trying to achieve.

When I produce moodboards I generally get together any leaflets I have lying around, buy magazines which I feel fit with the type of market or niche I am designing for and rip out bits and pieces that I like and then paste them on to a big board. I might also include images, logos and type that I find online and print out. There is something about the act of getting away from the computer and really looking at other images that really helps to get you mind going again. Once the moodboard/s are complete you can then use them alongside your brainstorms to stimulate logo ideas. Perhaps you might really like the way a piece of typography works or a colour combination on some of the bits you have torn out.

If you are pushed for time (and I use this method too) you can always create digital moodboards or image collections. The simplest way is to simply collect together images you find on the web download them to a folder on your machine and then pull them all in to a program like iphoto so you can view them all at once (a bit like a moodboard). If you prefer you could alternatively drop the images into layout design software, or if you are using an iPhone or ipad use an app like the aptly named Moodboard.

ipadd app moodboard

Still stuck?

Try out some of these other creative exercises

See Also

Logo Design Tutorial 1
Logo Design Tutorial 2

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