I am a bit of a fan of TV invention programs, if your from the UK you’ll know of Dragon’s Den which is one of my favourites. I am a bit of an “Inventor Wanabee” always trying to come up with new ideas some completely daft others OK. I have never quite got an investor/company to sign on the dotted line though (almost, but not quite). Anyway back to the point – as well as looking at design related blogs, I take the odd look at inventor ones.
At Inventors Garage I found an interesting lead to an article on the Wall Street Journal. Essentially the article explains that keyword searches are now being used by product developers and designers to find out what the consumers are searching for. For example a company that made hardware for engineers sold products where the user had to install circuit boards in their computer. By checking what keywords were being searched for alongside their product they saw that users were attaching the word USB to it. This led to it designing and selling versions of its products with USB interfaces, one of its most successful product launches.
Next time I have an idea I think I will try it as a keyword to see if there is any demand. I wonder if there are any other ways that keywords can be used too?
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8 Comments
Dragon’s Den is one of my favourites too. Shame it never seems to be broadcast for very long though. Or is that just me enjoying it too much?
I’ve been researching keywords lately. Pretty fascinating stuff.
No I think that too, you get about 6 episodes then that’s it for a year. I tried watching Whats the Big idea too but its rubbish in comparison.
I haven’t seen that other show. It’d be hard to match the Den though.
I agree with you..keyword research should not only be done by SEO experts but also by product developers. Product Developers should always be updated to the latest popular thing being searched on the Net.
I agree.. Never thought of this but it makes sense.
That is such a brilliant idea. I am a web designer and look a keywords for search engine optimisation, but people must use search engines to see what gadgets exist out there and if there are thousands of searches for something that does not exist then you are on a winner producing it. Guess what I am now going to do!
Dragons Den is great. I do think it has helped the dragons an awful lot more than it has helped businesses trying to get started though.
Dragons Den is awesome. I am constantly commenting on if the business is worth investing in.