A while ago I stumbled across the website of James Bowskill’s Japanese package design scrapbook. It amazed me how much more interesting it was than most of the packaging I see in the UK, where everyone tries to look like the market leader. Maybe that’s because I haven’t seen much Japanese packaging?

packaging 1

What I really like about a lot of this packaging it all looks “fun” and has a really retro feel to it (in European terms anyway). Take a look and see what you think yourself. You can see more images at http://www.jamesbowskill.com/offtheshelf/

package design

japanese packagingA few other websites featuring Japanese package design include:
www.pingmag.jp
– article and images of Japanese snack packaging
www.jasonzada.com
– turn your sound down on this one or it will drive you mad
www.swissmiss.typepad.com – innovative banana juice packaging