graphic design, freelancing, illustration, advertising, web design

How do Freelance Designers Find Design Work?

Written by Tara: Freelance Designer on Monday, 8 of October , 2007 at 9:21 am

I recently received an email from Rafael Caicedo (who is currently working on his website so I can’t link at the moment). Rafael wanted to know if I had ever written about how to find freelance work. Rafael has agreed that I can show his email-

…I was wondering if you had ever written an article on how Freelancers find work.. Or if any of the Freelance websites work for people.

I’ve been working freelance for about a year and in my experience I have found work through referrals,.. but have never used elance.com or guru.com or any other web freelance site. I am wondering if these sites are better suited for designers that are based in other countries with a cheaper economy, like India, Eastern Europe,.. or Middle East… who can afford to charge less,.. as it seems like people bring down their bids quite a bit in order to compete with others… Or at least that’s how it seems to me,..

So I am new to these websites, never having used them before, so I am kind of skeptical, if it would work for people in the states, canada or UK..

I have found a few jobs using Craigslist.org, but these are also from time to time, as a lot of people who post, want work done for peanuts or almost for free. What has helped me during this past year, is finding a couple of long-term clients who keep bringing me work, so I’ve built a good working relationship with them and this saves me time having to be looking for more work all the time,.. although I do always keep my eyes open for other opportunities.

My thoughts are similar to Rafael’s. When I first started freelancing I looked at sites like Elance, but quickly saw that there was no way I could make a living competing with people from countries who’s cost of living is far lower.

The way I found work initially as I may have mentioned before is by writing letters and sending emails to both design agencies and companies I had worked for in the past and local design companies that I found online. On one occasion when I first started out I emailed a small local company regarding freelance design work and they asked me to do holiday cover for their one and only designer while she was on holiday. It must have gone well as from this the company owner gave my details and recommended me to another company who I have been working for (from home) on a regular basis ever since. So recommendations is a definite way to build up your client base.

One thing I have noticed is that the design industry is incredibly incestuous (at least it is locally where I live), you can more or less guarantee someone at a company you work for will know/or know of someone at another company you work for so it pays to make a good impression.

When I first started freelancing I also signed on with a couple of recruitment agencies. I have in the past found full time work with recruitment agencies but didn’t find any freelance work this way when I needed it. The two agencies I signed on with probably contacted me with freelance work about 6 months or so after I signed on with them but by this time I was busy anyway. I am sure other people have more success with freelancing through recruitment agencies but it didn’t work for me.

I have recently been receiving quite a lot of enquiries through my blog for quotes for design work which is great so I would definitely say it is worth setting up a website with blog and portfolio.

There are several online design related job boards (I have signed on with some of them but not actively sought work through them so cannot comment of success rates) - the UK ones I am aware of:

www.freelancers.net
www.creativepool.co.uk
www.creativematch.com
www.viewcreatives.com

How do you find freelance design work, do online freelance sites work for you or do you use other methods to find freelance work?

Category: Freelance Graphic Design, General Graphic Design

24 Comments
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Comment by David Airey

Made Monday, 8 of October , 2007 at 11:26 am

That’s great that you receive plenty of enquiries through your blog. It’s similar for me, and I’d highly recommend anyone with a website, to incorporate a blog.

You rank very well for graphic design-related terms, Tara. Well done!

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Comment by Tara: Freelance Designer

Made Monday, 8 of October , 2007 at 12:17 pm

Thanks David, I have been taking some of your advice about not getting blacklisted by Google - some good advice you have. It is a bit of a mind field so I have my fingers crossed all is OK. I’m glad to hear you’ve turned your problems with Google raning around.

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Comment by Tess

Made Monday, 8 of October , 2007 at 1:12 pm

Hi Tara,

thanks for the links and your recommendations too! :)
I will be working through recruitment agencies in London and find this the easiest way to get steady work in along with assignments through networking. It’s also a good way to quickly build/extend a portfolio since you will be working for a variety of clients/companies on short-term projects.

[ps the third link ‘creativematch.com’ doesn’t work :( ]

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Comment by Tara: Freelance Designer

Made Monday, 8 of October , 2007 at 1:28 pm

Hi Tess - good luck with the freelancing. Thanks for letting me know about the link too - should be fixed now.

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Comment by Michelle

Made Monday, 8 of October , 2007 at 3:31 pm

Hi Tara,
Rafael states some valuable concerns in his article — many online marketplace sites attract providers from India and Eastern Europe. That being said, some clients prefer hiring someone who is a native English speaker (or completely fluent in English) or who is in the same time zone (to ease communications), so you might still consider posting a profile. on oDesk (http://www.odesk.com), you’ll find providers from all over the world — not just the regions Rafael stated. Clients can search by time zone or even country, so you might get some clients who are looking to work with someone based in the UK. Many American-based providers, for example, have done very well on oDesk, despite competition from abroad. oDesk is free to join and there’s no cost to browse through jobs.
~Michelle, oDesk

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Comment by Rachael

Made Monday, 8 of October , 2007 at 4:20 pm

I’m not a paid freelancer, but I’ve done some unpaid work for people, all who contacted me through my blog. It really is a good way to find new people. Word of mouth is also good, and link exchanges will bring traffic to your site, and these visitors will then see that they can hire you, etc. etc.

Networking = good

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Comment by Randa Clay

Made Monday, 8 of October , 2007 at 5:38 pm

This takes a little time, but one great way to get some pass-along work is to build some relationships with busy designers online. Once you feel like you have a relationship established through exchanges on your blogs, etc., you could e-mail them, and let them know that you are currently looking for some freelance work. If they are turning down clients due to lack of time, ask if they would give out your name as an alternate. Be sure you have a top-notch portfolio on line so they feel confident in recommending you.

People like to work with people they know. Get to know as many people as possible through forums and blog interactions. Remind them regularly that you do graphic design work if they ever have a need.

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Pingback by Quick Links: Insightful Post and Comments on graphic design blog

Made Monday, 8 of October , 2007 at 11:39 pm

[…] again, Tara has posted a very insightful piece on her graphic design blog. If you’re a freelance graphic designer or web designer, it’s definitely worth reading. […]

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Comment by DesignPinas

Made Tuesday, 9 of October , 2007 at 11:36 pm

I must say, freelance designers like me really have a tough time finding design work. The pricing’s bad at times as well.

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Comment by LaurenMarie - Creative Curio

Made Wednesday, 10 of October , 2007 at 6:54 pm

There’s also Authentic Jobs (Cameron Moll reviews each one before it’s posted) and Freelance Switch’s job board. I’ve never used them myself, but I think the jobs are legit, though many jobs online nowadays are for web designers/developers :( I really think the best way to find work is like everyone says: networking. Go to events (like holiday parties or tradeshows), even if you don’t feel like it, talk and get to know people. Sometimes job opportunities come in the most unusual and unexpected ways.

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Comment by Cyndi

Made Wednesday, 10 of October , 2007 at 11:38 pm

Hi Tara. I work at Elance and thought I could provide some helpful info.

Almost half of the providers on Elance are actually in the U.S., although we have excellent providers from all over the world. The businesses and people looking for your expertise on our site are relying on qualified and talented providers to get good work done, so it’s not just about the lowest bidder.

A strong online profile definitely helps businesses and people looking for help to make a decision, and as a provider, you choose the projects that you feel are a good fit for you. Most providers say it’s the relationships they build that are most important in the long run, as they build their careers online.

I hope you decide to give Elance a try. And if you do, let us know about your experience.

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Comment by Tara: Freelance Designer

Made Thursday, 11 of October , 2007 at 9:48 am

Hi Michelle, thanks for your suggestions

H Rachael, I would always worry about doing free stuff, unless its for a charity, in case it devalues your work, but it sounds like it has worked for you. Networking and blogging is a good idea.

Hi Randa, the idea of swapping possible work contacts is a good one. As well as through blogging this works well locally - a local friend and I usually let each other know of opportunities if we are unable to take them.

Hi Design Pinas, I think when you start out its hard and then gets easier.

Hi Cyndi, thanks for your feedback on Elance. I have used sites like Elance to find coders to help me with code for my blog etc and have had mized results. Some people are excellent and some you just can’t ever get hold of and a project takes forever to get finished. I have looked at work on Elance and in general the amounts being paid for work are no where near what most freelancers in the UK would need to make a reasonable living.

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Comment by Tara: Freelance Designer

Made Thursday, 11 of October , 2007 at 9:51 am

Hi Lauren - sorry your comment was held in moderation. I agree, in general I thinking blogging/online portfolio, simple writing emails and letters and networking work best.

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Comment by secret

Made Friday, 12 of October , 2007 at 4:44 am

I’ve recently started doing freelance work to pay for college, and I really dislike those bidding sites. I’d really rather not bid on fifteen different projects and contact fifteen different people and then have them pass me over for someone who’ll do it for $30.

So, I’ve had some business cards printed and I’m going to try doing it locally (i live in a semi small town, 200k+ residents, with only one graphic design agency). Wish me luck getting clients.

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Comment by Graham :: Map Maker

Made Tuesday, 16 of October , 2007 at 8:08 pm

I’ve just found this blog, what a usefull blog it is too, well done Tara - theres lots of information tips and advice here for us freelancers.

During the last 7 years of freelancing I have only experienced a few ‘dry’ periods where there is not much work. These days my work comes from referrals and repeat business however, in the early days, I did use agencies for short term contracts. I’m going through a ‘dry’ spell at the moment so the advice with regards to these online bidding sites and freelancing networks is proving insightful.

I came across a site today offering to design logos at rock bottom prices.
How are we supposed to make a living with competition like that?

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Comment by Tara: Freelance Designer

Made Tuesday, 16 of October , 2007 at 10:27 pm

Hi Graham, glad you’re finding it useful. I removed the cheap logos link - no offense, but we don’t really want to give them any promotion ;)

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Comment by Graham :: Map Maker

Made Wednesday, 17 of October , 2007 at 10:59 am

Good point Tara, no offence taken.

Selling logos for £25 or less is cheapening the whole industry.

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Comment by Andrew kelsall

Made Saturday, 20 of October , 2007 at 10:46 am

Well Graham, anyone who sells logos for £25 is no real competition at all,as the only people who will purchase at such a price probably wouldn’t pay more anyway. Quality comes with better design pricing. Consumers still pay large amounts of cash for designer clothes when cheap alternatives exist for £25 :)

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Comment by MB Web Design

Made Tuesday, 23 of October , 2007 at 11:19 pm

“You get what you pay for”. A motto I swear by

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Comment by Andres Buzzio

Made Friday, 26 of October , 2007 at 1:33 pm

Hi Tara,

Really nice and useful site!

I found useful to start to Bid in Rent A Coder couple of years ago and once I got worth clients I continue working with them offline RAC.

A very dissapointed thing with Rent a Coder is the arbitration system that almost always is in favour of the Buyer so be aware.

Regards

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Comment by Andres Buzzio

Made Thursday, 1 of November , 2007 at 12:11 am

Another new website to find freelance jobs is

www.yourfreelance.co.uk

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Comment by Markus

Made Monday, 9 of June , 2008 at 12:06 pm

It’s also good to look for some work at forums like Digitalpoint or Sitepoint. The amounts people pay on these sites aren’t the best you can get, though.

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Comment by stan

Made Friday, 19 of December , 2008 at 10:26 pm

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Comment by stan

Made Friday, 19 of December , 2008 at 10:27 pm

There is a wealth of knowledge here. I have even begun to reference it on my blog “here”

Randa Clay, that sounds like some good advice. I’m a few years out of design school with little work and little-to-no contacts. Everyone seems to get jobs from networking, so I must be doing it wrong, or networking with the wrong people. I have begun to reach out to people to feature on my blog, so to maintain those contacts is something I could do.

This method must work, so I will try harder. I need work!!

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