Comments on: Freelancer Focus 23rd November 2007

By: Dean Rieck

Dean Rieck — Tue, 27 Nov 2007 05:08:02 +0000

Leanne:
In my industry, copywriters doing design is unusual. I used to keep quite about design because designers aren’t given much respect in some circles.

But now I’m finding that many people are discovering the importance of design (duh!) so I freely discuss this with clients. In fact, it’s given me an edge because I have far more control over my message and better results.

By: LeanneC.E.

LeanneC.E. — Mon, 26 Nov 2007 11:26:31 +0000

A really interesting article, I’ve never heard of the combo designer/copywriter.

By: Roberta Rosenberg

Roberta Rosenberg — Sat, 24 Nov 2007 16:01:14 +0000

Dean absolutely nails it when he says “Don’t act like a freelancer, act like an independent professional.” How your clients perceive you will be their reality … and that includes how they’ll evaluate their expense/return on investment with you.

I’ve been working solo for 20 years. When asked what I do, I say either I’m an advertising copywriter or direct marketing agency owner. I never use the word, freelance.