graphic design, freelancing, illustration, advertising, web design

Do Designers Think Alike Logo Sketches

Written by Tara: Freelance Designer on Tuesday, 29 of May , 2007 at 8:40 am

experimentI had read a lot of articles showing one logo that looked like another and so a few weeks ago thought it might be fun to try an experiment to see of Designers Think Alike. I am not saying they do, but I do think design trends, fashion and even sometimes the letters in a logo and how they could fit together can sometimes result in similarities. I know there have been times in the past when I have designed a logo and then thought it reminded me of something but I couldn’t put my finger on it.

So the idea of the experiment was to sketch (or digitally create if you wish) ideas for two fictitious logos - names kindly suggested by two fellow bloggers

  • caffeine rush - espresso machine & accessory supplies
    suggested by Steve
  • Cheap’n’cheerful - budget fancy dress shop
    suggested by David Airey

If you have taken part (thank you) and want me to link to a page where you have created uploaded your sketches please email me at mail@graphicdesignblog.co.uk

My logo scribbles certainly aren’t going to win any awards :) (no laughing), but I have put them on a separate page in case you still want to scribble your ideas before you take a look at mine. My logos can be viewed on my logo page

See:

Paul’s logos at www.paulenderson.com (thanks Paul)
Tess’s logos from www.a-zestful-quest.co.uk (thanks Tess)
Siong’s logos at www.siongchin.com (thanks Siong)
Joe ’s logo at www.wildheartworks.blogspot.com (thanks Joe)
Rob’s logo at www./robcubbon.com

Category: General Graphic Design, logo design

18 Comments
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Comment by David Airey :: Creative Design ::

Made Tuesday, 29 of May , 2007 at 9:41 am

Hi Tara,

I had a look at your sketches, very nice!

The top right idea for caffeine rush is my fave. Caffeine rushing… perfect.

The lower left idea is the strongest for cheap n’ cheerful and I like how you’ve used the letters for the mark. There’s something quite scary about the dead clown in the box, the one with the big blade sticking out. ;)

Thanks for showing these Tara, and I’m really sorry for not getting around to joining in.

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Comment by Tara1

Made Tuesday, 29 of May , 2007 at 9:52 am

Hi David

Thanks, done in a bit of a rush as usual of course. No problem about not taking part, it may end up as just me :)

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Comment by Ariane Benefit

Made Tuesday, 29 of May , 2007 at 3:17 pm

Hi Tara! Love your blog! My favorite of all your sketches is the first one in the second row. I hope you are not alone is this. Can’t wait to see more entries! : )

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Comment by Paul Enderson

Made Tuesday, 29 of May , 2007 at 4:22 pm

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Comment by Tara1

Made Tuesday, 29 of May , 2007 at 5:12 pm

Thanks for taking part Paul. Having a bit of a nightmare, my electricity keeps going, so I apologise if my comment approval and responses are slow.

Ariane: Thank you for your message, Paul has kindly joined me :)

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Comment by Paul Enderson

Made Tuesday, 29 of May , 2007 at 5:27 pm

My pleasure! Couldn’t let you go it alone now, could I? ;)

If you don’t get some more entries soon though, you’ll have to change the title to “Do Two Designers Think Alike?” ;)

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Pingback by The Design Experiment. Do Designers Think Alike? at reflections

Made Tuesday, 29 of May , 2007 at 5:46 pm

[…] again to Tara for coming up with the idea - don’t forget to check out her sketches too! I can’t wait to see the results of the […]

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Comment by Tara1

Made Tuesday, 29 of May , 2007 at 6:00 pm

Hey Paul it’s now do three designers think alike! :)

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Comment by Tess

Made Tuesday, 29 of May , 2007 at 6:20 pm

Hi guys,

I really like your sketches and the final results. Guess my sketches were in my head and not really on paper like yours, hope that’s alright…

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Comment by Tara1

Made Tuesday, 29 of May , 2007 at 6:39 pm

Hi Tess,

Of course it is thank you for taking part much appreciated :)

I’ll have to leave it up to everyone else to decide if there are similarities between any of our designs?

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Comment by Siong

Made Tuesday, 29 of May , 2007 at 7:35 pm

Hi from Vancouver. This is interesting. Cannot wait to see what others came up with.

Here is my design:

http://www.siongchin.com/blog/index.html

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Comment by Tara1

Made Tuesday, 29 of May , 2007 at 7:42 pm

Hi Siong

Thank you for taking part, I can see similarities between mine and yours with the back to front “C” :)

I definately work in a similar way to Paul with the word association - just looked to see if I had saved mine, but I threw them out, doh! :(

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Comment by Paul Enderson

Made Tuesday, 29 of May , 2007 at 9:37 pm

Isn’t it strange how sometimes the best visuals come from plain words?! ;)

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Comment by Joe aka wildheart4vr

Made Wednesday, 30 of May , 2007 at 5:53 am

Ok mmm can I have a do over on this one.Yikes I can’t scribble to save my life but I can paint shop pro another attempt. I actually tried to freehand draw something with my design program but well I can’t even freehand draw on the freakin’ pc.

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Comment by Joe aka wildheart4vr

Made Thursday, 31 of May , 2007 at 12:06 am

Okay I have another attempt at this over at

http://wildheartworks.blogspot.com/

I don’t draw so this is as good as it gets.

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Comment by Rob Cubbon – freelance graphic designer

Made Thursday, 31 of May , 2007 at 8:16 pm

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Comment by RomeoAngel

Made Sunday, 3 of June , 2007 at 7:24 am

Indeed very good designs here. I know it is not a contest but both your ideas an Paul’s seem really professional (since you both are) and indeed is some cases really lookalike :P

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Comment by Michael Gabriel

Made Monday, 16 of July , 2007 at 2:28 pm

I think all are intersting in their approaches, although Paul’s more “concrete” designs appeal to me a little more (maybe it’s a “guy” thing…). :) It just seems simpler and more symbolic, two things I always strive for. I think you should all get lovely consolation prize for your wonderfully creative designs and good-spirited participation! :)

Speaking of designers thinking alike, for some reason, Rob’s page design reminds me of David’s (blue skies, clouds, similar font…) or vice versa. Hmmm, maybe there is some parallel thinking happening or it was just a great idea begging to be discovered again! :)

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