A guest post by Nimlok.co.uk who offer a bespoke exhibition stand design service

Providing exhibition stands for clients is a highly specialised service.  However, if you do not have an accurate understanding of their company then it will involve a great deal of guesswork.  Without knowing certain basics, you really will be just poking around in the dark. Answer the following questions:

  • What type of products is your client promoting?
  • What kind of image does their company have?
  • What (if any!) ideas does your client have about how they want their stands to look?

It is vital to know the answers to all of these questions!  After all, the ultimate goal in exhibition stand design is to attract as many visitors as possible within a very short space of time.  And this cannot be done without a good knowledge of your client and their company.

Logos and Branding

The best exhibition stands are the ones which make full use of a company’s logo.  This means they will be eye-catching and that any existing clients will recognise the company straight away. If the company have a particularly strong logo, then how about presenting it in a 3D, projected or illuminated format?  Many clients will really like the idea of this!

Reeling in Your ‘Catch’

Once you have ‘caught’ the attention of a visitor you will want to ‘reel them in’.  Make sure that plenty of your client’s contact details are easily at hand throughout the display.  Leaflets, business cards and flyers are great to have at hand throughout your client’s stand.

Getting the Message Across

Exhibitions have a tendency to be quite noisy locations, so a special attention to visuals is always a good idea.  Photographs, prototypes and diagrams will all do their job, however noisy the venue becomes!

Don’t overdo it with text though…  many people are very lazy when it comes to reading information and will not be prepared to stand around poring through reams of information about new products.  If you do have to use text, then try and keep it to a bare minimum.

Having a few short sentences will often deliver a far more potent message than any long and sprawling paragraphs!  If any visitors want to know the finer details regarding any products, they can soon pick up a few of the company’s leaflets instead or approach the friendly staff that will be on hand.

Choosing the Right Colours

Using the correct colours in an exhibition stand design can be a very tricky business.  They do not want to appear too dark, but they should also not be so bright that they give visitors a migraine either!

Some clients will have definite ideas about the colours they want to use, particularly if they have a colour-themed image to their company’s stationary and graphics.

For a really powerful display that will stop people in their tracks, complimentary colours are a serious consideration.  A background in one shade will cause the foreground to jump right out if it is presented in its opposite colour.

Creating a Model for Your Client

Presenting your client with a 3D scale model of a proposed display will make the whole business far more ‘real’.  Once they have inspected this you will have much more idea of what they do/do not like and whether you are working along the right lines or not.

This can also be a great way of ensuring that no expensive mistakes are made!

Some Effective Features

Incorporating a video screen or laptop into your client’s display can have a very beneficial effect.  A short video message of around three minutes can be highly informative and really grab the attention of visitors.

Lighting

The correct use of lighting is very important in an exhibition display; it is all about creating a careful but effective balance.  It should not be too bright, but it must be light enough for visitors see what they are looking at!  Why not use some spot lights in the construction of your clients stand?  These can have a really dynamic effect on a display if they are situated cleverly.