Corporate Identity Guidelines

A designer friend contacted me the other day to ask if I had done much work on corporate identity guidelines as she was trying to put something together for a client. It’s been several years since I have worked on any logo/corporate ID guidelines, but of course I have had to follow existing ones for projects I am working on for larger companies.

I did a quick google to see if there was any information about corporate guidelines and found a resource I thought could be very useful. At http://www.designerstalk.com they have a page with has loads of downloadable PDF files of different companies corporate ID guidelines which could be really helpful if you are trying to put something together yourself.

Also I have just found via David Airey’s logo design love another site with branding guideline examples

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68 Comments

  1. Posted October 7, 2009 at 10:34 pm | Permalink

    I do agree with Lucinda and John Ray. Large corporate organisations tend to over do the guidelines when really 4-6 pages is enough in my opinion to outline the use of a logo.

    I think an effective way of creating Corporate Identity Guidelines is to provide enough information so as to ensure the identity is used correctly without expecting other graphic designers, printers, web designers, etc to have the willingness and time to want to read Guidelines as long as JRR Tolkien’s epic Lord of the Rings! Oh and just to clarify that was not an attack on Tolkien’s work as I am a big fan I just mean that if you had to read a lot of text you would probably want an amazing novel rather than overly extensive Corporate Identity Guidelines.

  2. Posted October 19, 2009 at 2:52 pm | Permalink

    thx ,a lot off pdf file that Awesome ! many valuable design guidelines. I love it !

  3. Posted October 26, 2009 at 7:01 pm | Permalink

    This is a great post. The resource is excellent and it is most insightful to see such in depth Corporate Identity Guidelines.
    Thank 4 share

  4. Posted November 4, 2009 at 6:40 pm | Permalink

    Thanks for the tip. I will take a look.

  5. Posted January 27, 2010 at 9:39 pm | Permalink

    A logo represents the first thing people notice about a company. A well designed and suitable logo will get you more customers. People should be more aware of that.

  6. Posted February 12, 2010 at 2:22 am | Permalink

    A logo represents the first thing people notice about a company. A well designed and suitable logo will get you more customers. People should be more aware of that…

  7. Kayongo Brian
    Posted April 2, 2010 at 9:27 am | Permalink

    i am also interested in learning how to design identity guidelines so if you could pliz send me some guiding tips i will be so greatful.

  8. Posted April 9, 2010 at 5:55 pm | Permalink

    Maybe I’m just ignorant, but I never really thought a logo is the key to branding. If you have good PR, the logo will automatically get brand itself. It does help, naturally I don’t want to put down your profession because I believe it is important, but a lot of companies fall into the mistake of thinking a nice logo will solve their branding problem.

  9. Posted May 24, 2010 at 2:42 pm | Permalink

    I had been working for a free lancer for quite some time now and was thinking of putting my self under a company of my own and this article has really helped me with all the things-to-do for a company startup… thanks.

  10. Posted September 7, 2010 at 8:17 pm | Permalink

    Graphic standards are a way for companies to guard their brands. I completely understand a corporation having a 20 page manual when they’ve put millions behind building equity in the logo or mark.

    For most companies 4-6 pages works well, but in some instances, and for companies with several sub-marks, it can be quite an extensive project.

  11. Posted November 18, 2010 at 5:22 am | Permalink

    Great resources and PDF files there should give any designer a heads up when it comes to designing for very corporate customers.

  12. Posted November 30, 2010 at 3:36 pm | Permalink

    Wow, thats quite a long list! I never knew that corporate identity guidelines can be as long as 24 pages! I had been following David Airey’s blogs but designers talk was new to me. Thanks a lot.

  13. Posted March 16, 2011 at 1:36 am | Permalink

    designerstalk really has some good downloadable pdf’s with interesting and really easy to undersand content.

  14. Posted April 8, 2011 at 10:10 am | Permalink

    Hmm! I agree with a detailed guideline, however a summary document can supplement and be used as a ready reckoner. There is way too many legislations in the modern world to enable a 2-3 page document.

  15. Posted December 22, 2011 at 3:14 am | Permalink

    designerstalk really has some good downloadable pdf’s with interesting and really easy to undersand content.

  16. Posted January 10, 2012 at 10:24 pm | Permalink

    in my oppinion branding is the image you make for your company , and the advertising procedures that will make you known on the market.

  17. Posted January 11, 2012 at 3:56 am | Permalink

    designerstalk really has some good downloadable pdf’s with interesting and really easy to undersand content.

  18. Posted February 21, 2012 at 4:37 am | Permalink

    I am sure any freelance illustrator would benefit from the resources shared in this post on corporate identity guidelines. A logo is the first thing people notice about a company, as well as the thing that people remember, like the nike swoosh, that is something that people identify the brand with.

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