A designer friend contacted me the other day to ask if I had done much work on corporate identity guidelines as she was trying to put something together for a client. It’s been several years since I have worked on any logo/corporate ID guidelines, but of course I have had to follow existing ones for projects I am working on for larger companies.
I did a quick google to see if there was any information about corporate guidelines and found a resource I thought could be very useful. At http://www.designerstalk.com they have a page with has loads of downloadable PDF files of different companies corporate ID guidelines which could be really helpful if you are trying to put something together yourself.
Also I have just found via David Airey’s logo design love another site with branding guideline examples
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59 Comments
I do agree with Lucinda and John Ray. Large corporate organisations tend to over do the guidelines when really 4-6 pages is enough in my opinion to outline the use of a logo.
I think an effective way of creating Corporate Identity Guidelines is to provide enough information so as to ensure the identity is used correctly without expecting other graphic designers, printers, web designers, etc to have the willingness and time to want to read Guidelines as long as JRR Tolkien’s epic Lord of the Rings! Oh and just to clarify that was not an attack on Tolkien’s work as I am a big fan I just mean that if you had to read a lot of text you would probably want an amazing novel rather than overly extensive Corporate Identity Guidelines.
thx ,a lot off pdf file that Awesome ! many valuable design guidelines. I love it !
This is a great post. The resource is excellent and it is most insightful to see such in depth Corporate Identity Guidelines.
Thank 4 share
Thanks for the tip. I will take a look.
A logo represents the first thing people notice about a company. A well designed and suitable logo will get you more customers. People should be more aware of that.
A logo represents the first thing people notice about a company. A well designed and suitable logo will get you more customers. People should be more aware of that…
i am also interested in learning how to design identity guidelines so if you could pliz send me some guiding tips i will be so greatful.
Maybe I’m just ignorant, but I never really thought a logo is the key to branding. If you have good PR, the logo will automatically get brand itself. It does help, naturally I don’t want to put down your profession because I believe it is important, but a lot of companies fall into the mistake of thinking a nice logo will solve their branding problem.
I had been working for a free lancer for quite some time now and was thinking of putting my self under a company of my own and this article has really helped me with all the things-to-do for a company startup… thanks.