A while ago I was contacted through my website by the Managing Director of a Norwegian company called Auto-Maskin. Although the company is Norwegian where most of the staff are based, the Managing Director (British) was actually based locally to me. Auto-Maskin is a company that produces monitoring systems for the marine industry amongst others. After an initial meeting, and providing quotes for various elements I was given the project to design the new corporate brochure.
The Managing Director briefed me in person and I was pleased to find he had also collected samples of the corporate brochure designs of his competitors and told me what he liked and disliked about each of them. This is incredibly helpful as it gives you a real visual “feel” of what the company is looking for.
I started by brainstorming with mind maps and then sketching ideas, I worked through the ideas that I thought were best and started working these up on the computer.
Option 1
The logo for Auto-Maskin has an “O” which has been made into an on switch and I decided to make it look as though a finger had activated the button to show all the features of the system.
Option 2
Using imagery of a circuit board I combined this with a crashing wave to convey the idea of controlling the oceans.
Option 3
Using the shape of the “a” from Auto-Maskin as a picture holder I formed a layout showing the product and ships it is used in, with an abstract wave effect at the base.
The final corporate brochure design was based on option one with the introduction of the circuit board from two.
Following on from this I produced screen savers, range brochures, product sheets, adverts and an exhibition design based on the same theme.
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21 Comments
Great job. I’m in the process of designing a tri-fold brochure for a non-profit and was inspired by your design. I see a lot of home-made company brochures out there and it’s refreshing to see a strong professional layout.
Hi Greg
Thanks for your kind words and good luck with your design.
Tara
i think i would have chosen the 1st option too.
but i prefer it without the last modification (circuit)
client is king, though…
Hi beijing
I think I refer it will the wave too.
Thanks
Tara
Great work Tara. Great to see the blog back and running too.
HI Jennifer
Thanks a lot, I just have to keep it up now
. Hope things are going well for you, I saw you are doing a bit of writing for sitepoint now – great stuff
best
Tara
You have an excellent job. The designs and concepts conceived by you are worth appreciating! Carry on this job in the same passion
Well nice work, keep sharing such good examples thanks.
Nice work! I’m particularly impressed with the conveyance of controlling the oceans. I think I would definitely choose the first option. I’m not sure why but I am not a great fan of circuit board imagery when used as a graphic, it’s just been hammered far too much in my opinion (it is just my opinion on the circuit imagery though, your design work speaks for itself!)
Option one looks sweet! How long does it take you to come up with complete designs like this?
They are all great but I would also have chosen the first one. It matches the niches best…
Thanks for sharing these design with us!
Hi Airfone, Alice and New Method Designer,
Thanks your for your kind words and comments
Hi Gelbe Zahne
Thanks, different concepts take different amounts of time. I like to have the ideas buzzing round in my head a bit before I start too.
The 1st one is great then other. Thanks for sharing these designe.
Your design skills really are fantastic, from the looks of the brochure you really know how to composite and arrange content well.
Thanks Geoff
I like the way you have used the circle them taken from the G in the design. Good work!
I would like to say that thank you too much for your sample and brainstorming step by step. Let me study from yours, please.
Hi Tun Ko Ko,
I am glad it has helped you
Thanks
Tara
You have an excellent job. The designs and concepts conceived by you are amazing, Carry on this job in the same passion,thanks for sharing the post.
excellent job, i love your design
Great design. I really like the finished product. I like the darker layout too. The two colors work well together.
Very nice design! Nice & crisp. I like the dark version.