Last year I was asked by a company called Perkz in Northamptonshire to design an A5 brochure, to use as a direct mail piece. Perkz are a business incentives company, companies sign up for their service and their employees are then gives discounts from leading retailers, travel companies etc. Perkz wanted to look like an established company but also wanted a fresh friendly look – corporate handshakes etc were definitely out.

I had a look at Perkz online competitors and then began sketching out ideas.

My thoughts focused several ideas including:

  • A rainbow with employees standing beneath it (ie. pot of gold at the end of the rainbow)
  • An open box with goodies inside (like the excitement of opening and receiving a parcel/gift)
  • Typographic use of a happy face within typography

Some of the sketches can be seen below.
Perkz brochure design sketches by Roskell Design freelance designer based in Northamptonshire

I then chose my preferred brochure design ideas and worked up the covers first, followed by a spread for each.
brochure design options by Roskell Design Northamptonshire

I showed the brochure design options to the client who chose the happy face option. I then designed and artwork the rest of the brochure.

perkz brochure cover and spread design by Roskell Design, freelance designer Northamptonshire

I also produced posters, a DL leaflet and powerpoint presentation for the client following the same style.

Poster and DL leaflet design created by Roskell Design a freelance graphic designer based in Northamptonshire

David Tedford, Perkz Managing Director was kind enough to give me the following quote to use as a testimonial:
“I was delighted with the work that Tara produced for us. It met our needs perfectly in terms helping us stand out from the competition and giving a more professional look to our literature whilst at the same time not compromising on our desire to remain a fun, fresh-faced organisation. Tara’s work has resulted in our most successful direct mail campaign to date. Tara was a joy to work with and I hope that we will work again soon.”

This post is from Graphic Design Blog