Brochure Design Case Study
Written by Tara: Freelance Designer on Monday, 14 of April , 2008 at 9:33 am
Last year I was asked by a company called Perkz in Northamptonshire to design an A5 brochure, to use as a direct mail piece. Perkz are a business incentives company, companies sign up for their service and their employees are then gives discounts from leading retailers, travel companies etc. Perkz wanted to look like an established company but also wanted a fresh friendly look - corporate handshakes etc were definitely out.
I had a look at Perkz online competitors and then began sketching out ideas.
My thoughts focused several ideas including:
- A rainbow with employees standing beneath it (ie. pot of gold at the end of the rainbow)
- An open box with goodies inside (like the excitement of opening and receiving a parcel/gift)
- Typographic use of a happy face within typography
Some of the sketches can be seen below.
I then chose my preferred brochure design ideas and worked up the covers first, followed by a spread for each.
I showed the brochure design options to the client who chose the happy face option. I then designed and artwork the rest of the brochure.
I also produced posters, a DL leaflet and powerpoint presentation for the client following the same style.
David Tedford, Perkz Managing Director was kind enough to give me the following quote to use as a testimonial:
“I was delighted with the work that Tara produced for us. It met our needs perfectly in terms helping us stand out from the competition and giving a more professional look to our literature whilst at the same time not compromising on our desire to remain a fun, fresh-faced organisation. Tara’s work has resulted in our most successful direct mail campaign to date. Tara was a joy to work with and I hope that we will work again soon.”
This post is from Graphic Design Blog
Category: Freelance Graphic Design, General Graphic Design
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Comment by LaurenMarie - Creative Curio
Made Monday, 14 of April , 2008 at 5:36 pm
I love how your design turned out, Tara! It’s very clean and it definitely has the fun your client was looking for.
And what a great compliment from the Managing Director about how successful their mailing campaign was because of you!
Thanks for sharing your creative process! Always interesting to see how other designers think.
Comment by Ryan Halvorsen - Arlo
Made Monday, 14 of April , 2008 at 5:46 pm
Nice work Tara! I like the clean, clear covers; they communicate well. You kept the concept and the elements consistent throughout the campaign which makes it a real solid effort.
Comment by Sketchee
Made Tuesday, 15 of April , 2008 at 12:37 am
I really enjoyed seeing the process of how your design ideas evolved. That’s always fun
Comment by Louisa Nicholson
Made Tuesday, 15 of April , 2008 at 7:21 am
I love seeing the sketches. Great work Tara - it’s great to see color in print!
Comment by frikidayz
Made Wednesday, 16 of April , 2008 at 1:20 am
Sweet! From design concept to end result, the brochure looks great! Just wondering: did your client make you do countless revisions prior to final output? I ask ‘cuz I’ve heard horror stories of clients (of any business, mind you) that didn’t necessarily understand/care/respect the design process.
Comment by Ahsan
Made Thursday, 8 of May , 2008 at 12:25 pm
Very nice.
I always find difficult to draw sketches before using computer. One of my client also asked to do 12 page A4 brochure for her printing company, she wanted to see rough sketches to choose concept from, but I couldn’t do it, so I quickly mocked up couple of designs in photoshop, which she really liked (I can show you if you want). I always prefer using photoshop, may be my hand drawings are not good.