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I was sent a link to a new design book by the author Maggie Macnab, which has an unusal idea behind it. Her theory is that memorable graphic designs come about because they contain symbols and shapes that occur in our everyday lives in nature. Take a look at the video for the book, it’s on my Amazon wish list.
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18 Comments
It’s a very nice book, Tara. I’ve not had a chance to read it all yet, but some great logo examples throughout.
Hi David, I missed your post, I will have a read – I’ve been away for a couple of weeks so am out of touch with whats happening on everyones blogs
My copy arrived today – I’m looking forward to reading it.
Wow, this is a fascinating combination of three things dear to my heart. Design, language and symbolism. I can’t wait!
Great book with well researched ideas.
Mmmmmm, I’m not quite sure about this one, some of the transitions between the natural shapes and the logos were kind of…unreal
I’m really glad they didn’t go with a title like “Unlocking the Design Code” or some such derivation of “The DaVinci Code”. That was a trend not so long ago and is almost a guarantee that the book will have little substance.
But it seems that Decoding Design truly deserves to have “that word” in the title. I’ll put it on my maybe-list until I read some more reviews. It sounds intriguing.
I believe that human brain is hardwired for some visuals. People from different cultures relate to the same visual symbols. And although John doesn’t like the idea of unlocking code, I think there is something to it. There is universal visual language that many people can relate to. And it of course comes from nature and everyday things around us that we all share. I’m adding that book to my wishlist too.
I just purchased a copy, should be good read for Christmas.
This is something useful for us to start thinking again what design is really about. I have been searching around to find idea for my new projects. Idea is all around us, just that we need to see what others not see. Thanks
I definitely subscribe to this idea, i always carry a camera around with me so i can take quick snaps of shapes or patters i think could lend them self to a design at some point, It keeps my designs fresh, innovative and can be a real time saver! Much better than starring at a blank piece of paper or looking at stock logos for inspiration as this can lead to un-original artwork. I advise everyone to start looking out for shapes and patters that inspire them.
Hi Tara !
Do you recommend to buy “Graphic Design: The New Basics” book with this one ?
Have you read it ?
Hi Romarto – sorry I haven’t read it
Looks like its a good book will have to pick up a copy for a good read and to increase my knowledge
Interesting looking read I like the cover artwork.
hei bill.. i like too
hmm,i still not read all but overall it’s a good book ^ ^
I am a new designer and would definitely like to read this book or see the video. I also believe that nature is really inspirational, so why not for web designers!