Comments on: A Cheap Logo Design Could Cost More than Expected

By: Techdesigns

Techdesigns — Sat, 06 Mar 2010 11:29:24 +0000

Great article – your logo is the first thing your potential clients will see – so vital that although you don’t have to invest big money in it, it does have to look at least half good – i.e. no comic sans and definitely no clip art!

By: Tara: Freelance Designer

Tara: Freelance Designer — Tue, 02 Mar 2010 16:25:09 +0000

Hi Smileys
I have been there too.

Thanks for your comments

Tara

By: Smileys

Smileys — Tue, 02 Mar 2010 16:21:59 +0000

I used to work as a graphics artist for BellSouth and you should have seen some of the stuff clients would want us to put in their ads. They thought if they got a picture from the web, it was a okay to use…amazing!

By: Rich Brill

Rich Brill — Tue, 23 Feb 2010 21:44:53 +0000

I would agree that you get what you pay for with most work, not just logo design. The art of logo design can be a (excuse the pun) drawn out process with many iterations of the same or a similar design which can take a good deal of time, especially when the client can change their minds along the way.

By: Ramon1982

Ramon1982 — Tue, 23 Feb 2010 18:32:31 +0000

The thing was I warned my friend to research and think about her company so that she can come up with something original. She agreed with me, but the thing was she didn’t want to spend the money hiring a graphic designer, so she ended up hiring somebody through an ad. What happened was that the person’s portfolio was phony. It was pictures from the internet and other people’s creativity. This person knew the basics of the software, but wasn’t good at it. Later, she ended up seeing her logo in the internet for some company overseas. In a hurry, she took her logo down and had to start all over again. She never got in contact with the designer. I hope your readers can understand and learn from your article.

By: Tara: Freelance Designer

Tara: Freelance Designer — Thu, 18 Feb 2010 22:45:50 +0000

Hi Quicky

I am sure that happens too . Everyone does a bit if research but yes I do think sometimes the prices you see paid for logos is ridiculous. My first job was working in the marketing department of a college (about 18 years ago), after I left they commissioned a logo and corporate dentity guidelines from a big agency and apparently paid £40,000 for it, which at the time was probably about 3 or 4 times my years wages.

By: Quicky

Quicky — Thu, 18 Feb 2010 15:02:57 +0000

You not seriously suggesting that some of those ‘logos’ by the big London design firms took for example (and they shall remain nameless) in one case 1 million pounds worth of reseach, when in reality they all sat round the day before the clients came in and did some doodles….

By: Tara: Freelance Designer

Tara: Freelance Designer — Thu, 18 Feb 2010 10:46:04 +0000

Hi Paul

I think thats the thing people don’t realise – the amount of thought behind the design.

Thanks for your comment.

By: Paul Andrews

Paul Andrews — Thu, 18 Feb 2010 01:04:59 +0000

When we talk of cheap we’re basically talking about research time and design talent!

Creating an effective logo should involve meticulous research in to the clients industry and using this knowledge to create a logo that sums up exactly what the clients business does and make it stand out from the rest! That’s what really takes the time and needs a good budget.

By: Web & Graphic Design

Web & Graphic Design — Tue, 16 Feb 2010 17:07:02 +0000

A logo needs to work in multiple forms, this investigation time alone takes time and money (but saves money in the long run) and will protect brand integrity in the future. M.