8 Reasons Why Designers Should Blog

There are now a lot of blogs about graphic design and if you are a graphic designer who still isn’t blogging you could be missing out. There are a lot of reasons that designers should blog. If you want to set your own blog up you can download my free guide to setting up a WordPress blog (no email or sign up required)

1. Blogging Helps Designers Get Found in Google (SEO)

You probably already know this but google loves blogs and fresh content so when you blog about design you increase your chances of getting found by potential clients. I can by personal experience say that through both this blog and my personal design blog I have received several thousand pounds of work that otherwise I wouldn’t have got. Not only can potential clients see your work but they can get an insight into your personality through the way you write and the way you interact with people that comment on your blog.

Blogging can help you find both international or local work. Most people probably see blogging as an opportunity for designers to do work for clients further afield but I also use it to find local clients. By trying to optimise my personal blog for local words such as using my county in some of my post headings I will be more likely to be found by local companies.

google search

2. Finding Full Time Design Employment Opportunities

Just as a blog helps a freelance designer find full time work it can also help a designer to find full time work. As I mentioned before a blog is a small insight to the type of person you are alongside a portfolio of your work. You could also go as far to create video posts showcasing you and your work. A blog is also somewhere you can direct potential employers to when you are sending out letters and emails to prospective employers. The potential employer can view your work and see your level of knowledge and enthusiasm.

Jacob Cass from Just Creative Design received a job offer via twitter which I should imagine was down to his very popular blog which you can read about here.

just creative design

3. Designers Can Make friends and Contacts

The blogosphere enables you to contact any other blogging designer to both ask and offer advice. In the past I have contacted fellow bloggers who have helped me and in turn I have answered questions through emails and comments from novice designers. It never ceases to amaze me how helpful people you have never met before can be. You may also be lucky enough to find people to collaborate with on projects (not something I have done yet myself).

4. Opportunites and Design Exposure

When I first started blogging David Airey already had a fairly popular blog, though nothing like as popular as it is now. After his first blog – http://www.davidarey.com he launched his incredibly popular http://www.logodesignlove.com early 2008, which not only made him become an authority in the area of logo design and I am sure allowed him deservedly to increase his prices, but also led to a book deal with Peachpit Press which you can read about here.

logo design love

Maybe not every designer blogger will end up with a book deal but there are also design magazine opportunities. Open up issues of Computer Arts and some of the articles you will find written by a designer blogger. I personally wrote a small piece “last word” for Computer Arts Projects a couple of years ago after being emailed by one of the editors. Not only was this cool to do but I got paid for it too. There are also opportunities to write for high profile websites – Jennifer Farley, Laughing Lion Design now writes for Sitepoint and John Boardley Ilovetypography writes Linotype’s monthly newsletter.

laughing lion design

5. Extra Cash from Advertising and Affiliate Programs

So for most of us this is probably not going to make a fortune, but a bit of paid advertising can cover your web hosting costs.

If you are writing reviews about products you like, in my opinion, there is no harm in using an affiliate link to the product as long as the review is genuine.

6. Design Freebies

Be honest, everyone loves a freebie. If you write a design blog with reasonable coverage you will probably be offered some free stuff to review whether it be free ebooks, real books software or other equipment.Personally I have received a few ebooks whichI have read. I reviewed the ones I liked but not the ones I didn’t. I have also received a couple of books, a couple of bits of software (one after I had already done a review of a trial version) and most recently a Wacom Bamboo tablet which I will review when I have played with it a bit more. I can only imagine what some of the big design blogs receive to try out.

7. Blogging to Sell your Themes, Graphics, Designs, Tshirts or Designer Merchandise

Designers who create web themes such as WordPress themes can use a blog as a way of promoting their themes. Paid themes can generate a lot of revenue for some designers such as Brian Gardner who has developed a successful business selling premium themes, blog design and internet marketing. Blogs could also be used to generate traffic to sell vector graphics, photos, prints and posters or other merchandise.

Brian Gardner

8. Turning a Blog Post into a Business

Collis Ta’eed who was previously a web designer ran a blog called NorthxEast where he posted an article on his blog about freelancing. It was a big hit and realised that a site/blog about freelancing might be successful and set up the incredibly popular Freelanceswitch, he has also created Flashden and Tuts+. You only have to look at Freelanceswitch’s advertising prices alone (to see what a good business it is) not even taking into account the jobs board, ebooks and affiliate sales. You can also listen to a podcast interview with Collis here.

freelance switch

As a designer, do you think it is important to blog?

For tips on freelancing straight to your inbox click here

Recommended Resources

Free guide to setting up your wordpress blog including SEO basics (from Graphic Design Blog)

Blog Profits Blueprint (FREE) : A free downloadable report from Yaro Starak on the best ways to create a profitable blog

Book: ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Hosting: Hostgator, A good hosting provider for a blog who have one click WordPress Install and video tutorials to get you started. I have had very good customer support from them.

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56 Comments

  1. Posted January 16, 2012 at 9:51 pm | Permalink

    Tara – I’ve learned that having a blog on one’s own site present a security risk for hackers. Is there any advise that you can offer in protecting our sites and followers from hackers?

  2. Posted January 16, 2012 at 11:21 pm | Permalink

    Thanks Levi

  3. Posted January 16, 2012 at 11:23 pm | Permalink

    Hi Levi, almost scared to say this, but I haven’t had too many problems. I do back my site up so hopefully if the worse did happen it would be salvageable and I have got another website that targets more local work.

  4. Posted January 27, 2012 at 9:09 pm | Permalink

    Many designers leave blogging to the writers but, like you, I don’t think these things are mutually exclusive. Blogging is a relatively easy way of getting your work and ideas out there. Why not blog about design to generate awareness, build contacts and more? If you have the time, then it’s definitely worth trying.

    Of course, from an SEO perspective, you have the perfect exact match domain name for a graphic design blog. Well done, haha.

    I especially like the tip about the freebies. I hadn’t even considered that but it certainly makes a lot of sense. Thanks again for sharing this!

  5. Posted March 13, 2012 at 10:07 pm | Permalink

    So true, I think all graphic designers should blog. It is the easiest and the most effective way to show your work to the world. There is no point designing amazing stuff but keeping it to yourself. Sharing your work would give you more recognition and inspiration to create even better designs. And you would also reap the benefits of criticism, which taken constructively can only foster growth.

  6. Posted May 3, 2012 at 7:31 am | Permalink

    To enhance designer’s credibility in market one should go for blogging. As it is not just limited to express the ideas and views but gives a platform to expose new work. Got a chance to worked with one of the logo designers through blog and I had a nice experience with them (innovative consulting)

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