graphic design, freelancing, illustration, advertising, web design

I agree completely with all of your points, and that a logo and corporate identity has an untold value.

However, the point I made on David’s site is that it’s all relative. In my job I might pay about £1,000 for a logo; a big corp like coca-cola would probably pay millions for a rebrand; and then the lone traders you get in the back of the free local newspaper who don’t even have a logo, they might only part with £100.

But I think a good number 7 would be: As with all things in life, you get what you pay for!

Hi Aaron,

I agree with you about the price of a logo being relative to the company purchasing it - this needs nicely into your point 7.
However I think that sometimes the smaller companies should invest a little more in their logo initially - as per point 6 - the logo is often the starting point of the whole corporate image.

Burger > logo ….depending on what time of the day it is.

But I do agree with you

Thanks for mentioning me, Tara.

Nice post, and in summary (as Aaron mentioned), you really do get what you pay for (unless you’re incredibly lucky).

Hi Brett
Thanks for your comment - was it lunchtime when you wrote it

Hi David
No problem, glad you don’t mind me getting inspiration from your blog post

Very nice post!

[…] Fuente: Graphic Design Blog  […]

[…] Source: Graphic Design Blog […]

Nice Post. I wrote a similar post because my designer friend is offer less than USD200 to create a logo and do up a full set of stationary. She was terribly upset and that inspired my post “How Much Should You Pay for A Logo Design”. I might not be a designer but being an account servicing person for so long, I do understand the frustration and misery a designer can feel. Some clients just doesn’t understand the process. Anyway, I got your post linked up.

[…] To have an another view, please read Davild Airey’s “What ’s Your Logo Worth” and Tara’s “6 Reasons Why Your Lunch Should Cost More than Your Lunch” […]

I agree. If you want to build a brand, you need an identifiable logo. I recently entered a contest to win a mascot at Bloggingtips.com. I’m hoping to win and get a brandable mascot myself instead of dishing out the $300 it normally costs… :fingers crossed:

It’s so hard to convince clients that the logo is the base of their company’s image….sometimes I just wanna quit

[…] That’s the low cost way to accomplish it. If you are at all serious about building your blog into a well-known, high quality brand, I highly recommend you invest the money up front in a good logo designer. Check out David Airey’s post on this topic, and the post at the Graphic Design Blog as well. […]

Excellent Article! Your Logo is an important part of your business or service. All major points need to be considered when designing a logo including the market you are targeting. Here is a great blog I found about logo design.

http://www.logoblog.org/

Your logo is the face of your business. Take it seriously. Once you launched it, you should preferably not have to change it again and again in the future. The investment you make on your business image, marketing and goodwill will be lost when you change your logo. Thus, it is important to spend time and resources to pin down a logo you feel works for you and your marketing. Now and in the future.

[…] 6 Reasons Why a Logo Should Cost More than your Lunch […]

So true, but does anyone other than me find it hard to design for themselves and a lot easier for someone else?

Hi Sam - definitely and so does Jorge who wrote a post about it on gdb
http://www.graphicdesignblog.co.uk/why-is-it-so-difficult-to-design-for-yourself/

I agree. Logo is very important and pros should do it for you.

Nice post! And I totally agree with you. A good logo design is the very important

I also directed by my boss to design a logo for his new business. It takes me a month to design what he actually wants. It doesnt ends there,it took me another month to revise to totally came up with the design to represent his new business. Now I understand him after reading this article.

logo design is so important but i hate it when people try make the logo too complicated. Our logo is simply a purple box with white text and it works perfect

I an new here…

This post is very interesting. I do think that a logo makes people have an impression on your business

Also, someone who is willing to do a logo for $50 can’t possibly bring the same level of experience and skill required for such a critical project. A $50 logo designer doesn’t have the wisdom to navigate the pitfalls of logo treatments because they don’t have the wisdom to do so!

As with most things in life - you get what your pay for - and in my opinion this is a perfect case in point.
You absolutely must have a recognisable and good logo, if you want to build a brand with credibility. It’s a shame that a lot of people on the internet just want things for free….
Great blog btw just stumbled across you and will definitely be back.
Cheers,
John

Nice post, and in summary (as Aaron mentioned), you really do get what you pay for (unless you’re incredibly lucky).

I totally agree. A logo is a brand and it takes time and creativity to develop something interesting. Remember this logo is your brand and must reflect your business or website.

Take some time to create a goof logo, if you struggle hire someone. It will help to build your brand.