Monthly Archives: April 2007

6 Reasons Why a Logo Should Cost More than your Lunch

By admin | Published: April 28, 2007
After taking part in a few forum conversations about $50 logos, and then reading David Airey’s – What’s Your Logo Worth it prompted me to put pen to paper. Why should a logo cost more than your lunch? A logo is the very first impression people get of your company – Before a potential client [...]
Posted in General Graphic Design, Marketing and Design, logo design | 106 Comments

Why is a Good Design Brief so Important?

By admin | Published: April 27, 2007
Trying to produce a good design solution, from a bad brief is like trying to choose a present for someone you have never met before. They end up with a generic box of chocolates, then it turns out they hate chocolate. There are 3 types of bad brief: The brief that is so tight, that [...]
Posted in Freelance Graphic Design, General Graphic Design, Marketing and Design | 16 Comments

Which Hat Should a Freelancer Wear?

By admin | Published: April 26, 2007
I have been wondering for a while now how potential clients perceive the idea of a freelance designer. Since I started freelancing 3 years ago, like many freelancers I have simply been trading under my own name, but am now trying to decide if that is the way to continue or if I should work [...]
Posted in Careers and Employment, Freelance Graphic Design, General Graphic Design | 18 Comments

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    Hi, this is Tara, I am a freelance graphic designer based in Northamptonshire UK. I have nearly 20 years design experience and I write this graphic design blog. Please take a look at my portfolio or contact me for more information

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