A guest post by Brian Morris, who writes for the PsPrint Design & Printing Blog.
Brochures can be some of the most powerful marketing tools you ever deploy, so long as you incorporate a strategic approach to planning, designing and distributing your brochures. Start with a goal for each brochure you create. Your goal could be to educate, to increase brand awareness, or to motivate a specific action such as visiting a URL, downloading an app, calling a phone number, or visiting your location. Once you have your goal in mind, you can draft copy and craft a design that together to achieve it. Understand your target audience, and you can then distribute your brochures to locations and mailboxes that reach your customer base. Thus, you’ll have a brochure that’s primed for success.
One of the best ways to ensure your brochure is a success is to craft a unique and original design that commands customer attention. Here are 10 cool new brochure designs to inspire you to craft your own winning brochure.
Possibly the coolest museum in the history of all man (and wolf) kind. If you’re going to San Francisco…
This unique and attention-getting brochure folds out into a map demarcating “celebration stations.”
A clean, elegant brochure with a bold interior layout for a corporate, yet cutting-edge, look.
No matter your industry, if you’re a designer then your marketing collateral should conform to high standards.
I love how this brochure design maintains its theme with a textured background and large chameleon images.
Promoting your brand image with your brochure design is important, and the designer for this brochure nailed the attitude of a guitar company.
This brochure design features a vintage look for the 45th anniversary of an amusement park icon.
I like how this brochure retains the service theme with a graph paper background, yet makes the product seem fun and inviting with bright colors and images.
Another fun and light brochure design, lending the essence of zipping through town on your scooter. It’s a perfect design for this brand.