A guest post by Josh, the social media marketing guru at DBP, a printing company specialising in banners, stickers and labels based in the UK.
There must be thousands of varieties of wine and usually, when you’re looking down the aisles at the supermarket, very few of the labels really stand out. They’re usually quite generic and uninspiring.
However, there are a handful of wine companies who really go that extra mile when it comes to designing and printing labels for their bottles. Here are some of those more creative examples for your inspiration.
1 Oggau Estate
Oggau Estate is one of the most well known wineries in Austria and it’s easy to see why. At Oggau estate, they don’t just make wine, but also add a huge amount of personality to their labels by adding a different character for each bottle. According to Oggau Estate, each character is based on a certain family member (e.g. children, grandparents etc).
Source: Oggau Estate
2 /M/A/S/H
This minimal, yet hugely creative design from the team at /M/A/S/H is named “Return of the Living Red” and it’s easy to see why. Although it might appear quite minimal, the blood-like seal over the cork combined with the attached envelope is all it needs. The envelope contains details about the wine inside the bottle as well as a horror story.
Source: /M/A/S/H
3 – Matsu
Matsu are creators of fine, organic wine and their label designs are certainly creative. There are three designs for each of the three different wines produced by Matsu and the labels each feature a family member (grandfather, father and grandson), portraying the history of the company and its family values without a single word.
Source: Matsu
4 – Logan Weemala
Logan Weemala is an Australian winery based in the Weemala region and their labels have been designed to represent the region where the grapes are grown. Each of the birds on the five variants of wine are common in the area and therefore, portray the history of the wine in a minimalistic, beautiful style.
Source: Logan Weemala
5 – Segreto
These beautiful looking wine bottles are the result of an anniversary label design for the Segreto company. The bottles were very limited in their production but if you were lucky enough to purchase three of them, you can pair them together spell out the name of the company (as pictured). Such a beautiful design.
Source: Segreto
6 – Boarding Pass Shiraz
Many people indulge in a bottle of wine during a long flight and this exceptionally creative label design makes that experience even more fun. The wine label is essentially designed in the style of a boarding pass with essential boarding information replaced with wine information. It looks great and no doubt goes down well onboard.
Source: Boarding Pass Shiraz
7 – Delhaize
These wine labels were produced by a Bulgarian supermarket and were created to reflect the wines country of origin. Corks were used as part of each design and decorated accordingly to represent the various countries with a recognisable icon. For example, South African wine features a cork decorated like an elephant.
Source: Delhaize
8 – B Frank Wine
This label is only half designed for you; you have to do the other half yourself. B Frank Wine allows you to fill in the label yourself and let your co-drinker know why you’re drinking with them. For example, “I’m only drinking with you because…I’m about to fire you and you don’t know it yet”. The design is minimal and makes drinking a great wine even more fun!
Source: B Frank Wine
9 – Lazarus Braille Wine
Although this design might look like nonsense to most people, those that can read Braille will have absolutely no trouble understanding it. The label is printing almost entirely in Braille (although there is an English description near the bottom of the bottle) and although it might look quite mysterious and strange, the design is cool and certainly stands out from the crowd.
Source: Lazarus Wine
10 – TwentyFour
The label for TwentyFour was created by artist, Ben Schiller. Ben is known for creating interesting designs from regular objects and in this case, it’s rubber bands. The result is a minimal, cool looking label that is certainly one of the more creative out there. The name TwentyFour is derived from the circumference of the bottle at exactly 24cm.
Source: Ben Schiller
Author Bio: Josh is the social media marketing guru at DBP, a printing company specialising in banners, stickers and labels based in the UK.
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Student Designer Profile Chris Lissaman University of Derby
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1. What is you name and Design Portfolio URL?
Name: Chris Lissaman
Portfolio: http://www.facebook.com/ChrisLissamanDesign
2. What you are studying and where?
I’m studying BA(Hons) Graphic Design at the University of Derby, and I’m in my 2nd year.
3. Please could you share some of your favourite pieces of your work and talk me through them?
My projects are all start with a brief, and I research, develop and refine to a final design. The following projects have been set during my 2nd year and range from branding to app design.
Some of my design work:
THE CHILD PRINTER
This is a conceptual direct mail campaign for the children’s wellbeing charity, NSPCC. It was inspired by The Human Printer project, an experiment by QUAD as part of the Format photography festival. I noticed how even the nicest people insult their printer or complain about it despite the work it does and time it saves, and I wanted to highlight that by comparing it to the real abuse children receive.
SKETCHIMALS
This self-written brief challenged me to use graphic design to tackle the issue of children not getting outdoors enough. Children are much more likely than previous generations to be inside the house all day, sat in front of screens such as TV, tablets, and smartphones. My idea was to create and app aimed at children that encouraged them not to use it! After educating youngster on healthy ways to live through a quiz format, the app would then pose challenges – such as to not use the app for the weekend – to be rewarded with in-game coins. This incentivised game-play is what I wanted and I’m really pleased with how the characters look!
NEW LIGHT
The photography department at the University approached the graphic designers with a competition brief to design the visual identity for their end of year exhibitions under the name ‘New Light.’ It was mandatory that would be shown in an A5 photography postcard catalogue, which showcases a photo from every student in a publication that can be given to industry professionals, students, and the general public. My approach was to take the recognisable aperture shape and give it a contemporary feel that is clean, professional and eye-catching. I used this same approach for the cover design and continued it across a number of inside pages.
4. What are your favourite things about your course?
I’d say my favourite thing is that I enjoy the variety in the briefs we are given. Some of them are very particular and need a set outcome such as the photography catalogue, and some are self-written such as the Sketchimals project which I was free to create anything that met the brief.
5. What are your ambitions for the future?
I’d love to work for a graphic design studio, and I’m heading towards branding and corporate identity as an expertise. I’m getting married next summer so I’m looking to find a job straight away or my wife won’t be happy! It excites me to think I’ll be doing what I love for a living.
6. What other artists, designers or illustrators do you admire?
I’ve come across the design studio Ragged Edge Design, headed up by Max Ottigon, and I’m a big fan of their designs. I think it’s the clean and contemporary style that I aspire to create myself.
7. Do you read any design magazines or blogs that you would recommend to other student designers?
I occasionally buy magazines such as Computer Arts if I think a particular issue will help me get to grips with a new technique, but I mainly stick to flicking through the magazines in the University library – it’s cheaper that way! On Twitter I follow design:related (@designrelated) which often posts links to interesting things in the design world.
http://www.facebook.com/ChrisLissamanDesign