For several years I didn’t bother using Twitter. Now blogging, that I loved, but Twitter… I just didn’t get it. A couple of years ago I decided to have another go (DesignblogUK) and read a couple of books (Twitter Power and Twitter your Business) and watched some Twitter Tutorials and I started to see what all the fuss was about. Twitter can be a freelancers way of making an introduction to people they want to get to know.
So how can Twitter help you?
Now the first thing most Freelancers are probably thinking is to get more clients. While this is a biggy I think there are many more, but let’s start there anyway.
Can Twitter help you get more clients?
Follow people you want to work with/for
I think the answer is yes, but instead of thinking of Twitter as a big promotional tool perhaps it should be considered more of a way of introducing yourself in a more subtle way. Twitter allows you to follow anyone, so you could start following companies that you would like to work for. Then you can start joining in their twitter conversations, answering questions they pose, retweeting their tweets etc etc (NOT SELLING). If you maintain regular Twitter contact with them, with any luck they will check out who you are, follow you back and who knows what will happen from there. As well as the standard Twitter search also check out Twellow.
I have got work through Twitter
Personally I have got work through Twitter, one through someone I regularly tweeted with and actually hadn’t even considered they may give me freelance work. I have also indirectly got freelance work through Twitter by finding and following someone, and then asking if they would be interviewed for my other blog on Skype. After that we met in person through another Twitter friend and since then she has given me some freelance work.
Setting up twitter searches for your freelance niche
Twitter also allows you to set up searches (I use Tweetdeck for this), so you can keep an eye out if anyone is looking for the type of freelance work you offer. For example a little while ago a friend of mine was looking for a freelance copywriter, I said I would put a Tweet out for him through both my twitter accounts. Within half an hour I had people recommending people and some suggesting themselves. Some of these people weren’t even following me, so they must have either had searches set up for the term “copywriter” or alternatively my tweet was retweeted by someone they were following. To cut a long story short, my friend ended up with about 10 copywriters to choose from and ended up using one of them.
Getting advice
If you are a freelancer working alone it’s great to know that at the end of a Tweet their may be someone who can answer a question for you or offer advice.Perhaps you are having computer or software problems or just aren’t quite sure how to do things then put a Tweet out.
Need recommendations for products or Services
If you are looking for something such as a product or service what better way to find one than asking you Twitter followers. of course as with anything you have to do your own due diligence.
Making Friends
If you work in a big office there is never a shortage of conversation, but that is not always the case for freelancers especially if you work from home. Want to share a story, something you are working on or just pass the time of day you can do this with Twitter.
Finding Other freelancers to collaborate with
Who is to know what can happen with the people you meet on Twitter. Find someone you have a lot in common with and you can always take the conversation to email, Skype or even meeting up in person.
What are you thoughts on using Twitter as a Freelancer?
Please feel free to comment below or drop me a Tweet on Twitter
For tips on freelancing straight to your inbox click hereOther posts worth reading on the web
How to Really Use Twitter to Find More Freelance Work
http://freelanceswitch.com/freelancing-essentials/5-ways-not-to-use-twitter/
8 Easy Ways to Network on Twitter
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Logo Design Tutorial Exercise 3 for Complete Beginners
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When you are working on a logo design project:
1. First you will have taken a design brief
Read Why is a Design Brief so Important
2. Then done some research and started brainstorming
You can read a bit about doing some basic research in Logo Design Tutorial to Design a Charity Logo
See an example of brainstorming in one of the the previous Logo Design Tutorials
3. Sometimes a moodboard will help you find the right feel for a logo
You may find the odd project where you really struggle for ideas or to work out the right sort of “feel” for the logo. This is where moodboards can come in.
If you haven’t heard of moodboards before they are traditionally big boards (pieces of mountboard or card) which are filled with images, bits of type, perhaps colours and anything which you feel is in the direction of the type of design you are trying to achieve.
When I produce moodboards I generally get together any leaflets I have lying around, buy magazines which I feel fit with the type of market or niche I am designing for and rip out bits and pieces that I like and then paste them on to a big board. I might also include images, logos and type that I find online and print out. There is something about the act of getting away from the computer and really looking at other images that really helps to get you mind going again. Once the moodboard/s are complete you can then use them alongside your brainstorms to stimulate logo ideas. Perhaps you might really like the way a piece of typography works or a colour combination on some of the bits you have torn out.
If you are pushed for time (and I use this method too) you can always create digital moodboards or image collections. The simplest way is to simply collect together images you find on the web download them to a folder on your machine and then pull them all in to a program like iphoto so you can view them all at once (a bit like a moodboard). If you prefer you could alternatively drop the images into layout design software, or if you are using an iPhone or ipad use an app like the aptly named Moodboard.
Still stuck?
Try out some of these other creative exercises
See Also
Logo Design Tutorial 1
Logo Design Tutorial 2